avoiding the hype

Every product on this site is here for a reason. I choose products deliberately, reviewing each one against three pillars: published formulations, real-world feedback, and whether the brand ethos aligns with scalp health, transparency and long-term results. I look at the ingredient architecture, how it behaves biologically on the scalp and hair, and whether clients actually feel and see benefit over time. If a formula leans on marketing instead of function, it does not make the cut. What you see here is a curated range designed to support healthier scalps, calmer inflammation and stronger hair, not a website full of products and promises.